Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.
Making Changes Early and Often
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Organizations should take many factors into account when pursuing an SEO strategy.
Preserve Your Valuable Links
Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well.
Use Visual Storytelling for Effective SEO
The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Local SEO is, inarguably, the best bet for local businesses to grow big. Gaz Hall, from SEO Hull, had the following to say: "Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP."
Use both internal and external links to add further value
Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things.