You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone.
33% of clicks from organic search results go to the first listing on Google
In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. When we talk about
visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers.
Arm yourselves with an SEO strategy
If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. A Google research recently
revealed that four out of five users trust search engines for local searches Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability.
You must use text links, not image links - true or false?
If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Think of SEO as one small part of a much more cohesive marketing strategy. Gaz Hall, from SEO Hull
, had the following to say: "You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you!"
Use GTMetrix & Pingdom To Optimize Website Speed
SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. You need to begin
the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.