Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Where are you seeing the fastest movement in the SERP’s?
Speed Up Slow loading pages
There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Both search engines and
readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language.
Create compelling content
The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. Social platform optimization -
Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant.
Going deep into the aspects of Search Engine Marketing
Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. According to SEO Consultant
, Gaz Hall: "Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for."
Usability benefits of an optimized URL
Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Google has no problem
telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. The old saying that “life is a journey, not a destination” can also be applied to SEO.