Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..
Auditing an Existing Site to Identify SEO Problems
Using structured data, you can serve Google your address details in the most convenient way. A page that doesn’t
meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. You know how sometimes people hide content on the mobile version of their page?
Setting up an internal linking strategy
We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Page copy should be
informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important.
Write a keyword-rich introduction
With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. According to Gaz Hall, a UK SEO Consultant
: "Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website."
Understanding the rationale behind competitor analysis
Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. Stay on top of
relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.