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A proximity search uses the order of the search phrase to find related documents. Search engines will not consider your site to be an authority if the links are only emanating from one type of source. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms.

It’s sometimes hard to choose the right terms for Google

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets.

Why Relevancy Matters in Building Real Links

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page.

Increase the likelihood of visitors to your site returning again

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Gaz Hall, a Freelance SEO Consultant, commented: "Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!"

Taxonomy and post type needs

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks.