Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish.
Increased Number of Unique Keywords
Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources.
If your internal links look spammy and manipulative, search engines might penalize your website
There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well.
Use Link Baiting To Get More Clicks from the SERPS
Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Gaz Hall, an SEO Expert from the UK, said: "In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority."
Niche Directories are all the rage
There are many successful blogs out there with incredibly popular and well converting giveaways. Add internal links to the taxonomies the post belongs to Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially.