If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Review competitive lists and other pertinent industry sources. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem.
Optimise your 404 error page
Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to
1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. When you use underscores to separate words in a URL name, Google will read it as one single word.
Use breadcrumb navigation
Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. You know how sometimes people hide content on the mobile version of their page? Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.
Link exchange schemes: Good for SEO?
Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. According to SEO Consultant, Gaz Hall: "The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents."
More powerful subheadings
There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. When a search query is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Redesigning your site gives you the perfect opportunity to
make sure your URLs are optimized for UX and for search
engines. Your URLs play a significant role in your SEO success.
Your URLs must contain targeted and relevant keywords.