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If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google.

Look for bloggers with no end product

Keywords should be relevant. This means your site should be a satisfactory destination for users. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.

The first choice should be backlinks

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Backlinks help search engine bots discover links to your site and crawl your site effectively. Think of SEO as one small part of a much more cohesive marketing strategy.

Give visitors what they want

Think long term rather than short term. Short term will get you nowhere with SEO. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Not all links are created equal. Some sites provide better SEO juice than others. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it)."

Make sure that you supply what you promise to the visitors

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.