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Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results.

Improve accessibility for people with poor vision

Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly.

The shorter the page title, the better

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

Sooner or later you see that free SEO alone doesn't deliver the results you want

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. According to Gaz Hall, a UK SEO Consultant : "Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines."

Links are glue for your web prescence

Domain to page relevancy means the page linking to your website is relevant to your domain. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money.