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Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough?

How Internal Backlinks Boosts Your SEO

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them.

The best way to escape Google’s Panda penalty

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience.

Key Indicators Your SEO Is Bringing Results

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind."

Keyword Research — Avoid at Your Peril

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.