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If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.

Reduce “Code Bloat” on your Pages

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. The way in which consumers search with be noticeably changed by digital assistants. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.

Attaining a list of keywords is easier than knowing what to do with them

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. I’m sure you don’t want to spend time creating content no one wants to read. If you plan to do some basic SEO, it is must that you know how search engines work. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again.

Are Your Hyperlinks Spiderable?

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm. Over the years there have been many dubious link building practices such as link farming, buying links, comment linking on blogs and many other low effort practices. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Gaz Hall, an SEO Expert from the UK, said: "Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites."

Internal linking is a really effective SEO technique

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.