By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. The rise of social media on the Web has created a host of new signals that search engines can consider.

Your authorship byline will get you noticed

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. The notion of UX (user experience) has evolved to become the guiding framework for search engines. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google.

Publish Unique Data

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region.

Include bios of different staff at different locations

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Google, now more than ever, don't just want more content, they want content that they feel is quality. Gaz Hall, an SEO Expert from the UK, said: "On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy."

How Google handles it

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. One of the best ways to get links when you’re first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers, partners, vendors, and even friends/family around the world to link to your site, and ask them to link to the right locale site. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond.