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Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful.

Learn more about your audience

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered.

The nofollow link can help Google to put your website into the right context

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. If you are doing guest posts, always change your author bio and use different pen names. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website.

There are no definitive tests that an SEO company can take to prove that they are qualified

For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. According to Gaz Hall, a UK SEO Consultant : "Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month."

Have a go at optimizing your TF-IDF scores

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.