Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.

Emphasizing fast results by using link building

Your landing pages play a huge role in your search engine optimisation efforts. Good SEO practice is telling Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Behind The Scenes – The Code Not all websites are created equal. This is especially useful when you have pages with more than one URL (e.g.

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Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. The notion of UX (user experience) has evolved to become the guiding framework for search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.

Think like a human not a robot when it comes to splogs

Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Gaz Hall, an SEO Expert from the UK, said: "SEO can help your business grow and meet your business objectives."

Emphasizing fast results by using white hat SEO

As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Users searching for your site on Google might not necessarily want to land on your homepage. Quality images, tagged with good keywords, can also help your rankings with search engines.