SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most?
Gathering your social profile linking domains
Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. How do you educate people so they do value it?
Go only for Quality Distribution Channels
Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Having keywords in your domain URL can also give you a small SEO boost.
Google recommends quality content
Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases."
Compare duplicate content to being on a crossroad
Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! At the end of the day, consumers want to feel like they’re always interacting with something natural and real. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust.