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You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Google continues to use natural, quality inbound links as a main ranking factor. Machines are writing stories and that is often something Google is not a fan of. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.

If you dismiss nofollow links, you're missing out on a lot of potential customers

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate.

Come up with the best headlines for your content

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. High authority links are great, but in my opinion, relevant links win the game every time. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

Attract plenty of links from other sites

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Measure and monitor what is working and update your strategy on the fly. According to Gaz Hall, a UK SEO Consultant : "The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from."

Always Keep Your Client Up-to-Date with Your Progress

Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor.