What is Google bot? A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Query refinements are the queries searchers type in after doing an initial search. They might …
more ...Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. With the evolution of digital marketing, the landscape of …
more ...Good copy is a blend between informative text, which informs the reader of a problem and how they can solve the problem, and persuasive text, which encourages the reader to utilise your business to solve that problem. Despite the fact that copy doesn't need, and the audience doesn't want it …
more ...In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. If you are a webmaster …
more ...If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …
more ...As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary …
more ...Placing keywords in these tags can be beneficial in some search engines. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages …
more ...A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Content is important for every aspect of your marketing strategy. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you …
more ...Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they …
more ...Make sure any SEO consultant you hire has years of real-world SEO experience. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Unlimited information, Unlimited Communication …
more ...When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. In theory, it is important for domain popularity that …
more ...SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …
more ...Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …
more ...A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …
more ...Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …
more ...It’s a classic feedback loop. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other …
more ...Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. All changes …
more ...In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …
more ...After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to …
more ...Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at …
more ...Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect …
more ...Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …
more ...And all these considerations make SEO a great deal of work. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content …
more ...The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It …
more ...The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major …
more ...Having keywords in your domain URL can also give you a small SEO boost. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the …
more ...The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. This change has brought a revolution in the marketing industry. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your …
more ...Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It’s imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index …
more ...To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit …
more ...Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …
more ...