Understand about non reciprocal links

Keyword Stuffing has no positive SEO effect. If the site's owner fails to respond, or refuses to remove the link, you can ask Google to disavow it - and include the documentation showing that you asked the other site to remove it and they did not comply. One of the best …

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Improving your marketing ROI won’t happen overnight

What is Google bot? A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Query refinements are the queries searchers type in after doing an initial search. They might …

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Are Press Releases right for SEO?

Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Creating content that's attentive to context and user intent will go a long way toward increasing your business presence online. With the evolution of digital marketing, the landscape of …

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Reasons that people rely on web portals

More and more people are taking advantage of this functionality as it continues to improve in effectiveness. How you should do SEO? The right threshold for you may differ. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the …

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Analyse your existing metrics

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. That becomes even …

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Can walled garden sites help improve my search engine placement?

Good copy is a blend between informative text, which informs the reader of a problem and how they can solve the problem, and persuasive text, which encourages the reader to utilise your business to solve that problem. Despite the fact that copy doesn't need, and the audience doesn't want it …

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The broken link-building method aided by webmaster tools

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. There are many methods of …

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Focus on performance, user experience, and offsite SEO

Publish quality content. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors …

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Why has onsite SEO been so popular?

To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. Different variations of this method abound. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your …

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Let's talk about citations

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary …

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Data is the most underutilized asset in marketing organizations

Placing keywords in these tags can be beneficial in some search engines. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. It not exactly best practice SEO in 2018, and I’d be nervous creating any low-quality pages …

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Ways to tell you're suffering from an obsession with backlinks

A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Content is important for every aspect of your marketing strategy. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you …

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The ultimate revelation of cloaking

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they …

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The most time consuming aspect is checking statistics

Make sure any SEO consultant you hire has years of real-world SEO experience. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Unlimited information, Unlimited Communication …

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Pay particular attention to trust rank when performing an audit

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. In theory, it is important for domain popularity that …

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Follow a consistent cadence towards ROI

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Write about rankings

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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URL structure acts as a categorization system for readers

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Measuring …

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Make it sufficiently broad in terms of blogs

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Find out more about onsite SEO

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Create a search marketing strategy based on walled garden sites

It’s a classic feedback loop. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other …

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Good for nothing SEO

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Start by reviewing your content from a searcher’s perspective. Does it answer …

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Invest in offsite SEO

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the …

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Types of site changes brought on by web portals

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. All changes …

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More importance is given to forums

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Our search autopilot switches off only once we …

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Pay attention to user generated content

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to …

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I urge you to think about local search

There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). When a bandwagon is this large and this loud, it’s just …

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A do-it-yourself guide to page impressions

Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect …

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Never underestimate the influence of web 2.0

Here are several benefits it can provide you within the long run. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that …

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Improve engagement by utilising sitemaps

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Establish your position regarding non reciprocal links

And all these considerations make SEO a great deal of work. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content …

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One common approach is A/B testing

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. After content has been written. SEO is a set of practices and techniques to optimize a website to get it to the top of the …

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Analyse your existing RSS feeds

By spring 2013, Facebook and Google+ added hashtags. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress …

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Don't bury information in your copy

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It …

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Learning about page rank

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. Make sure that every page has one call-to-action, so the goal of the page is …

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Which page on my site is most relevant for that phrase?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major …

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The worst advice I've heard about web portals

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. You can use several tools that can help you find ideas …

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Carve out time for concentrating on bread crumbs

A “link” is when another website talks about yours and “links” to you as attribution. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right …

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Take a customer focused approach to social media

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. This change has brought a revolution in the marketing industry. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your …

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Design + ROI = Greatness

To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit …

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Consistent doesn't mean identical. when you're discussing blogs

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

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